About Nico Boon

I help hospitality entrepreneurs really do business again.

My name is Nico Boon, founder of Bonico Horeca Consultancy.

With over 25 years of experience in and with the hospitality industry, I know how wonderful this sector is.

But I also know how much pressure entrepreneurs can be under.

The guests expect quality. Employees demand attention. The costs are rising.

And in the meantime, a great deal of responsibility remains with the entrepreneur.

That is exactly where my passion lies.

I help hospitality entrepreneurs bring more calm, structure, and control back into their businesses.

Not from theory.

But based on practical experience.

My background

Throughout my career, I have held various roles within the hospitality industry.

As an entrepreneur.

As a manager. As a commercial manager.

And as an advisor.

Because of that, I understand what it feels like to be responsible for guests, employees, revenue, and results.

I know how difficult it can sometimes be to make the right choices.

And I know how much difference it makes when structure, ownership, and leadership are in order.

Why I started Bonico

I see many hospitality entrepreneurs who work extremely hard.

Often harder than necessary.

Not because they are doing anything wrong.

But because too much sticks with them.

Decisions are being left undone.

Managers take insufficient responsibility.

Teams lack structure.

And entrepreneurs get trapped in the daily operation.

That takes energy.

And ultimately, a return.

With Bonico, I help entrepreneurs break through that.

So that they get room to do business again instead of just solving problems.

How I work

I don't believe in thick reports that disappear into a drawer.

I believe in practical improvements that yield immediate results.

That means that I:

• walk on the floor
• hold conversations with entrepreneurs and teams
• analyze figures
• coached management and core teams
• help provide structure
• make difficult topics open for discussion
• Ensure that agreements are also implemented

Practical. Honest.

Direct.

Sometimes confronting.

But always with respect for the entrepreneur, the team, and the situation.

What entrepreneurs hire me for

• more profit and better margins
• more peace and clarity
• stronger management and core teams
• more ownership within teams
• clear structure and responsibilities
• growth without chaos
• better cooperation
• more control over figures and operations

In short:

Higher return.

More peace. More control.

What entrepreneurs often say about me:

You quickly see where the real friction lies.

You say what needs to be said.

You bring calm and clarity.

You understand how the hospitality industry really works.

You help us move forward without making things complicated.

Deliberately small-scale

I work with a limited number of companies at the same time.

Not because I want to look bigger than I am.

But because involvement is important to me.

I really want to get to know entrepreneurs.

On the floor.

At the table.

And at the moments when the difference needs to be made.

Want to get acquainted?

Are you looking for someone who:

• thinks along in a practical way
• honest is
• stays sharp
• stands alongside the entrepreneur and team
• helps to create more calm, structure, and control

Then I would be happy to meet you.

Sometimes, just one good conversation is enough to pinpoint where things are really getting stuck.

 👉 Schedule a Bonico Growth Scan

(limited number of spots per month)

Nico Boon Bonico Hospitality Consultancy

Hospitality consultant for increased profitability, peace of mind, and control